Actionable tips for shipping products with AI
A biweekly newsletter for operators, written by Katrine and Julie – two full-time product builders based in Oslo.
Each issue draws lessons from a real product we're working on, at one of these stages.
We look for problems to solve, ideally in neglected niches with little competition.
We validate the riskiest assumptions first, as cheaply as possible.
We ship a small version of the product and measure real usage.
We scale ideas where we see commercial potential.
We drop ideas that aren't desirable, viable, or feasible
We stop investing in ideas that fail to gain traction
About us
MIT computer science alum and Stanford MBA. Ex-McKinsey and ex-Cognite. Former chess Olympian. Have published regularly on Medium.com with 11k followers.
Formerly Head of Engineering at Sensorita. Named Top 50 women in Tech Norway in 2026. MS in Cybernetics and Robotics from NTNU. Wrote her thesis on using machine learning to build a biometric authentication system from brain wave signals.
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Every two weeks, you get our latest actionable tips: what we've been exploring, what worked, and what didn't.